How Does Google Work? (Part 1)

Click.

If you have a website for your business, then you know that your goal is to “get the click” from potential customers to your website.

Where is that click coming from? It could be social media or from an email, but most likely it’s coming from Google. Getting ranked highly on Google’s search results is a vital part of “getting the click”.

Getting on the 1st page of Google is much easier said than done, so knowing why Google would put you on the 1st page can help you learn how to do it.

How Google Works

Like any business, Google provides a service.

When John’s car breaks, he goes to a mechanic. When his sink plugs, he calls a plumber. And when he needs to find something online, he goes to Google.

Google helps you find information online. How do they get paid? Through the online ads you see when you search. Because they’re paid whenever you click on an ad, it’s in their best interest to keep you (the searcher) coming back.

How do they keep John coming back every time he needs something? By delivering the best websites possible! That keeps him from going to competing search engines like Yahoo! or Bing.

If John’s mechanic fixes his car poorly, what do you think he’s going to do next time? He’ll go to another mechanic of course.

In the same fashion, if Google fails to deliver what you were looking for, what will you do? Go to another search engine!

With all those Google motives in mind, how do you make sure that your website gets found on Google?

By delivering the best results!

Location, Location, Location…Not On The Web!

With your offline business, location if a key facet. But on the web, there is no “location”, there’s only…

…information!

The valuable information that you write from your real-world experience about your industry is your new “location”, and is what will get you rankings on Google.

So instead of “location location location”, now it’s:

Information, information, information (at least online it is).

If you want your website to be ranked organically (without buying Google ads) on the first page of Google, you’ll need to provide top-notch information about your industry.

Sometimes a client hires us to write content (information), because they don’t have the time or know-how to write it themselves. In order to get the best information for our clients, we tend to interview them about a certain subject and take notes. Most business owners are not trained to write, so having a professional writer picking their brain can help to create:

1. credible information (because it’s coming straight from YOU, the business owner)
2. well-written content (because it’s being written and formatted by a professional writer)

If you have the writing skill and time, then you can do it yourself. You’ll want to write content that is both in-demand (people are searching for the topics you’re writing about), and relevant to your industry.

Stuck on “what to write”? Here’s an endless idea:

What questions do your customers ask? Anything that a customer might want to know is worth writing about.

Go overboard on your content and write something excellent that answers your customer’s questions better than your competitors websites do. Once you’ve done that, it leaves a question:

Now that you’ve written the best valuable content about your niche, how does Google KNOW that it’s the best? After all, they aren’t going to physically read all the billions and billions of pages on the web, are they?

We’ll cover this in part 2 of this article series, “how does Google know who has the best information?”