How Does Google Work? (Part 2)

How Does Google Know Who Has The Best Information?

In part 1 we spoke about how Google about information, not location. Instead of location, location, location – now it’s information, information, information.

Now that you’ve written the best valuable content about your niche, how does Google KNOW that it’s the best? After all, they aren’t going to physically read all the billions and billions of pages on the web, are they?

Well, yes and no. No, Google can’t have a real human read all of your web pages, but they can see how real humans (your visitors) react to your content.

For example, when a visitor clicks onto your site:

• do they stay there long?
• are they so impressed that they click through to the rest of your site, or do they leave immediately, back to Google?
• are other websites linking to your site to help educate THEIR visitors?
• are your social media pages thriving, thus displaying how active the community surrounding your website/business is?

There are over 200+ factors as to why Google might rank your website highly. Many of them revolve around how good your content is. Beyond writing something good, you can also help the search engines know what your site is about through something called SEO (search engine optimization).

Search Engine Optimization (SEO)

SEO is the process of helping your website gain better rankings in Google. Writing content is actually a big part of SEO, but there’s more that can be done to give Google clues about what your content is about, such as:

• sprinkling in keywords that are relevant to the content
• getting your articles published on other high-profile websites (such as a local newspaper, or an industry-leader’s website)
• running an active social media presence for your business

Not only does building and marketing your expert content build your rankings online, but it also builds credibility for you as an individual, and for your business.

Think about it. When someone finds you on Google, they don’t know you from a hole in the wall. But when they arrive on your site to find content that answers all their questions, they can’t help but be convinced to call you.

Great content builds traffic, and simultaneously increases your conversion rate. If you want to get your website ranked on Google, build content. We recommend either;

• writing the content yourself
• hiring a writer to interview you (the expert), and write the content for you.

Unless you can find a writer who coincidentally is an expert in your field (it does happen occasionally), we wouldn’t recommend just hiring any old writer to “research” it themselves.

They’re likely to recycle the same-old information that’s available online, providing little real value to your visitors; Google notices that type of thing. At the very least, they need to interview someone who is an expert in your field (but who better than you, or one of your knowledgeable employees?).

In the final part of this series, we’ll talk about some ideas for you to write about that can really provide value for your visitors, and drive paying customers to your website.