How Does Google Work? (Part 3)

What To Write About

If you were to write a book on your business, what would the chapters be? Heck, you might even consider visiting Amazon.com and looking through the chapters of their books based on your industry – you might find some great ideas right there!

After that, you might consider keeping a notepad handy and writing down questions that your customers ask you. Maybe you can answer those questions on your website in the form of an article?

Regardless of your ideas, it’s very useful to try out a keyword research tool to find out what people are searching for online.

Wordtracker is a useful keyword research tool. Just type in a keyword related to the article you’re considering, and you should be able to find the demand (and competition) for related topics. They have a monthly subscription that you might consider if you’ll be writing a fair amount of content for your website, but if you just need it for a few articles the free limited tool may be useful to you.

If you hire an SEO company to help you with your optimization, they should have keyword research tools available to do that type of research for you.

Regardless of what route you take, remember the golden rule of ranking online:

Information, information, information!

Let’s Remember

To recap on this series:

• Google is in the business of providing the best information to its visitors. It’s where they make their bread & butter.
• On the web, it’s “information, information, information” not “location, location, location”.
• If you want to be found by Google, you need to provide great information that answers customer’s questions.
• Do keyword research to find out what information in your niche is “in-demand”. Feel free to sprinkle a few of these keywords throughout your articles to help give Google cues to what the content is about.
• The best person to write content for your website…is you! An optimal solution is to hire a writer who can interview you and get the best information from you directly. If not you, they can interview one of your expert employees.
• Make a content plan for what you want to write about on your website. Not sure how to do this? Pretend your site is a book – what would the “chapters” be?

Once you start getting a steady flow of content to your website, don’t be surprised when the visitors start to naturally flow in. As long as your site has a professional design to go along with the expert content, you should be converting customers very quickly.

After you’ve got them hooked in, what are you going to do with those customers? In order to keep them engaged with you, you may want to consider starting a mailing list (newsletter) if you don’t have one already. It’s an incredibly effective tool to sell your products and services.

Stay tuned as we cover mailing lists on a future post.