Skip to content

Do you know who wants dine out?
People who are looking for a restaurant.

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.

In general, the higher a ranking on the search engine’s results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

These visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of a search engine’s page crawlers.

Promoting a site to increase the number of inbound links is another important SEO tactic. As of May 2015, mobile search has surpassed desktop search.

Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a ‘mobile’ approach to internet strategies.

Optimizing your website for search engines is a long-play, but it’s rewarding.

Geography Matters

For many small or local businesses, geographic boundaries play a factor in which website visitors they are able to serve.

To ensure a business is reaching the right audience on the web within your target city or province, it’s important to have a solid strategy in place for ‘local’ search engine optimization (SEO).

There are obvious On-Page aspects of optimizing for local search, including consistent use of geographic search phrases and local terms within your On-Page metadata, page content and your ongoing blogging efforts.

But another crucial area that will aid your domination of local search are all the things you can optimize for off of your website.