(Search Engine Optimization)
Do you know who your next new customer is?
It could be the person who, while you read this, is actively searching Google for the products or services you offer.
Who is SEO for?
If your marketing strategy is more mature and you are already using other tactics successfully, SEO is probably a good next step.
Who SHOULDN'T deploy SEO as part of their marketing strategy?
If you’re doing no other marketing and an investment of $1000 per month is going to break the bank (or cause deep anxiety), SEO is probably not the right marketing tactic for you to start with.
When should SEO be used?
On-page SEO should be deployed during a website build, or shortly thereafter. More advanced tactics can be integrated as your marketing strategy matures.
How much does SEO cost?
The primary answer here is “it depends”. For local campaigns, you can count on budgeting a minimum of $1000 per month.
How long does it take an SEO campaign to start generating revenue?
Local, long-tail search phrases usually start yielding results around the 3-month mark.
Does SEO work?
In short – yes. SEO can help fortify recurring revenue by consistently sending you traffic (aka people) that are high in the buying cycle (aka looking specifically for what you’re selling).
When does SEO NOT work?
This is a space in the marketing world that is often inhabited by sharks, charlatans, peddlers, and panderers.
What work goes into ranking a single keyphrase on page 1 of Google's Search Engine Results?
Running an SEO campaign
SEO (search engine optimization) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
In general, the higher a ranking on the search engine’s results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
These visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of a search engine’s page crawlers.
Promoting a site to increase the number of inbound links is another important SEO tactic. As of May 2015, mobile search has surpassed desktop search.
Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a ‘mobile’ approach to internet strategies.
For many small or local businesses, geographic boundaries play a factor in which website visitors they are able to serve.
To ensure a business is reaching the right audience on the web within your target city or province, it’s important to have a solid strategy in place for ‘local’ search engine optimization (SEO).
There are obvious On-Page aspects of optimizing for local search, including consistent use of geographic search phrases and local terms within your On-Page metadata, page content and your ongoing blogging efforts.
But another crucial area that will aid your domination of local search are all the things you can optimize for off of your website.
SEO is an long-term investment
Not a silver bullett
SEOSearch Engine Optimization
Slow to pace, long-term results
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