Visitors Into Customers Series 2: Display A Prominent “Click-To-Call” Phone Number

“Most of our customers call; they don’t email us”.

If that’s you, then displaying a phone number in a very visible location is important. Beyond that, you’ll also want to make sure the phone number is “click-to-call”.

What’s click-to-call?

When a potential customer is on your site on their mobile phone, they can simply touch your phone number on their screen, and their phone will prompt them to automatically “call you”. It removes the dialing process entirely so you’re just a click away.

The click-to-call link is very easy to make, just send the following HTML to your webmaster (with your phone number in it):

<a href=”tel:+18006669999″>1(800)666-9999</a>

If someone on their desktop computer clicks the link, they’ll just be directed to call you via Skype or another calling app. On a tablet (iPad), they will be prompted to add the number in their contacts book.

Breaking The Mobile Web has a great article about the click-to-call code if you need some more information about it.

Where Should You Put Your Phone Number?

Everywhere!

Put your phone number in any place that makes sense, the most obvious being the top right corner of your screen (and right at the top on mobile devices).

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

[/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

More ideas: you could put a call button after each article on your website, and even just spaced throughout your content or eCommerce store. You’ll want your web developer to spend some time designing new buttons to grab attention.

If you have a fair amount of traffic (over 100 unique visitors/day) you might even consider some A/B split testing on your buttons to see which ones get the most calls. We’ll cover A/B split testing in part 4 of this series.

Call up your webmaster today and get some phone numbers on your business’s website![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]