Some Truths About Your Businesses Website Design (Part 3)

Last week in our website design series we covered credibility that you gain through professional design, as well as the need for mobile friendliness. This week we’ll take a look at expanding the functionality of your site, and some final thoughts.

New Tools

Especially if you’re upgrading your old site to WordPress, you’re going to find a whole new ecosystem of valuable tools available to you upon a redesign.

Things like:

• eCommerce

• SEO

• website security

• site backup

• photo galleries

• analytics

• social sharing

…are just a few examples of features that have never been easier to implement at any time in history using WordPress. That’s not to say that everything becomes easy, but it certainly is easier now than it was 10 years ago.

Let’s not forget that a website built on a user-friendly CMS (content management system) like WordPress allows even you, the business owner, to edit your website.

It’s no harder than using Microsoft Word once your site has been designed. We offer hands-on walkthroughs for all of our web design clients so they never have to be held hostage to a web designer again for changes to their site).

My main goal in writing this whole series was to answer the question “why bother with a new site? Is it even worth it?” In some cases no, it’s not worth it.

You might not need a new site if you’re already following modern conventions (user friendly professional design, mobile-optimized), so I certainly wouldn’t encourage you to redesign if you’re already well represented. If you’re missing out on those key conventions though, you might consider a new site.

To summarize, a professional site:

• builds credibility for your business

• makes someone feel comfortable with you, and trust you more

• lowers bounce rates

• should be mobile-optimized

• can indirectly increase traffic, especially if you take advantage of new SEO tools to promote your content

• makes you feel proud to promote your business online! Don’t underestimate how much of a difference a little pride can make

Your website is the hub of your entire online business presence. Everything you do online should send people back to your website, so make sure it’s worth investing in.

You don’t necessarily need a new website (as I’ve qualified above), but you do need a good one.