User Experience & Functionality in Perfect Harmony
User experience (UX) focuses on having a deep understanding of users (website visitors), what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the site’s owner. Web Development best practices promote improving the quality of the user’s interaction with, and perceptions of, your product and any related services.
For a kick ass website, web development must include:
Useable
The site must be easy to use.
Useful
Content should be original, and fulfilling.
Credible
The content must be trustworthy.
Findable
The content must be easy to navigate, onsite & offsite.
Responsive
The design and content should scale to every device.
Desireable
Does your brand, content, and design elements evoke emotion?