Analytics = Accountability.
Web analytics is the measurement, collection, analysis and reporting of website data for purposes of understanding and optimizing website usage. Analytics can be used to prove that a particular marketing strategy works. It can track visitors, demonstrate their conversion to customers and confirm their promotion to promoters. It can prove a Return On Investment (ROI) by verifying that for $X invested, there is a return of $XXX worth of sales confirmed. Far more than a web traffic monitor, it can be used as a tool for business and market research and to assess and suggest improvements for a website. It can help track the value of investments in external marketing efforts such as traditional print, broadcast advertising and social media campaigns. It helps estimate how web traffic changes when new products, advertising campaigns, content marketing or social media engagements are launched or when market conditions change. Information like numbers of visitors to a website, their page views and popularity trends provide valuable market research data.
One Yellow Tree has analytics down to a fine art.
We can data mine marketing efforts and actions and distill it down to understandable trends. Confirmation and optimization of business Return On Investment (ROI) is the ultimate goal. Is your website content engaging enough? Are social media campaigns working? Are chosen AdWords keywords resulting in effective conversions and search engine rankings? Which videos, blogs, presentations, newsletters, photographs, SEO efforts are working and which need tuning. Without reliable analytic feedback, marketing evaluation is impossible and website management is running blind. Depend on One Yellow Tree analytics to optimize your business presence and effectiveness throughout your chosen marketplace.