[fusion_builder_container background_color=”no” background_image=”” background_parallax=”none” parallax_speed=”0.3″ enable_mobile=”no” background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”0px” padding_bottom=”0px” padding_left=”0px” padding_right=”0px” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_text]Creativity is the ‘game changer’ of marketing. It’s the key weapon in appealing to, and connecting with, your audience. Businesses need to find ways to differentiate themselves from their competition and show buyers a path through the clutter of relentless messages. A creative mind is the ‘wedge’ that creates a gap through the message clutter and directly to your audience, which in turn influences the buyer persona, which in turn completes the transaction.
The overwhelming complexity of modern marketing cries out for creative solutions. Finding simple ways through a complex marketing maze takes brilliant creativity and business leaders need to recognize the magic of creativity and use it as a means to their end – a transaction with a buyer. Marketing initiatives for clients are often driven by many individuals throughout One Yellow Tree. How the creative approach is embraced by everyone at One Yellow Tree plays a significant role in our ability to help our clients drive market leadership in their own market space.
What matters most in the business world is ‘applied creativity’. What is it that makes the process of buying, using and deriving value from products simple and productive? If creative leaders are battling market complexity, imagine how customers feel as they ponder a never-ending supply of challenges and alternatives to solve the problem their currently dealing with. Moving from a business model of ‘easy to sell’ to ‘easy to buy’ shifts marketing priorities and the creative response that’s required. It also calls for the kind of creative leadership that One Yellow Tree is exquisitely equipped to provide.
One Yellow Tree can connect with your buyers through creative graphics, print design, copywriting and product labelling and packaging. By adding creative marketing plans and strategies, we curate your audience, determine and influence your buyer’s persona and send appropriate messages that allow buyers to easily complete their journey by acquiring and using your product, thereby solving their current problem.
If we can imagine something, then we can ultimately design it. A well-thought out design is more than a pretty picture; it’s a symbol, a message. Returning to the days before language, creativity and graphic illustration were forms of communication. Despite the formation of language, that remains true today.
Now, however, the growing demand for digital and print media and eye-grabbing graphic designs has skyrocketed. A well designed infographic, poster, or business card can communicate an entire message at a glance. At One Yellow Tree, we do creative one better by offering graphic illustration, graphic design, product design, copywriting and the creative marketing strategies that put it all together into a cohesive plan for business success.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ last=”no” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_text]
Graphic Illustration
Graphic design is rooted in the art of communication while using a creative blend of compelling imagery and ripe typography. The uber-talented graphic designers at One Yellow Tree can take any concept and turn it into reality. We specialize in creativity. Logo design, infographics, and print media design are just a few.
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Print Design
Just as our minds remember pattern (which is how we’re able to remember faces), our mind knows what poorly designed print advertisement looks like. Quality print design is key to establishing a brand or identity that your existing or potential clients recognize and remember. Make sure your brand is recognizable (in a good way) with our quality print media design service.
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Product Labelling & Packaging
No matter how great a product is, poor packaging can keep it from selling. Simply put, customers are drawn to products that look good. Creating an attractive package, however, is not the only reason that design is so important. A well designed package not only communicates the basic product information, it also establishes a visual relationship with the customer. Customers will tend towards package designs they think looks reliable and guarantees the product promises are delivered.
There are also logistical and financial considerations, product protection, intended form of display, and – of course – cost. But don’t sweat it, One Yellow Tree can help you with all those things.
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Copywriting
Writing clear and effective copy can be a daunting task for many – especially when it comes to writing about yourself. Weaving that message within a comprehensive Search Engine Optimization strategy only adds to the issue. One Yellow Tree can take your vision, no matter how vaguely articulated, and transform it into ROI gold. Copywriting is the number one variable of a website design that is often overlooked or hastily thrown together. But well written copy can have a positive effect on your search engine ranking, as well as help establish or reaffirm your brand’s voice.
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