Prairie Coast Equipment
Many locations with unique needs to promote, one powerhouse agency to make it happen.
SEO, Social Media Ads, Google Ads, Video Production
PrairieCoast Equipment operates 11 locations across BC and Alberta, representing the iconic John Deere brand. While John Deere is highly recognized in the marketplace, competing with brands like Kubota, Kioti, and New Holland presented significant marketing challenges, demanding innovative strategies beyond relying on brand cachet alone.
Challenge
The challenge: With many locations across diverse regions, each had unique needs. What worked on the West Coast differed from Kelowna, La Crete, or Grand Prairie. While many of the 11 locations offered similar products, their customer bases were different, requiring tailored messaging and nuanced targeting to resonate with each audience.
Success
Success has been measured by year-on-year growth across all categories.
Cultivating Growth Across the Prairies
Prairie Coast Equipment faced a unique challenge: many locations, each with its own seasonal demands and local audience. Our solution? A unified marketing strategy that stayed true to the Prairie Coast brand while giving every location the specific promos and campaigns it needed to thrive.
By blending data-driven insights with on-the-ground creativity, we built dynamic social ads, compelling video content, and coordinated store events that boosted customer engagement across vast distances—proving that when you sow the right ideas, you reap impressive results.
Eric, Glenn, and their team are exceptionally skilled at what they do. ”
— JD Frame, CEO PrairieCoast Equipment