Malahat Skywalk
Creating Unique Visitor Experiences with Creative Storytelling and Engaging Campaigns.
Environmental Design, Graphic Illustration
Perched above the breathtaking vistas of Vancouver Island, the Malahat Skywalk offers a unique blend of adventure, nature, and family fun. To further engage visitors and enhance their experience, Malahat Skywalk partnered with One Yellow Tree to create "Luke," a lovable bigfoot mascot who was integrated into an interactive trail game.
By combining immersive storytelling, creative marketing strategies, and eye-catching visuals like bus wraps and video content, the campaign improved the Skywalk’s brand recognition and boosted attendance.
Challenge
Create a mascot, trail, bus wrap - and all related illustrations and digital assets within a 6 week window.
Success
Delivered all assets on time for the May 1 launch, resulting in an increase in family ticket sales and widespread positive feedback from visitors.
Where Land and Sky(walker) Meet
Our goal for Malahat Skywalk was to transform an already stunning setting into an unforgettable adventure. We wove together family-friendly lore and a dash of whimsy to create a brand experience that resonates with explorers of every age. From high-flying viewpoints to charming character designs, every element celebrates the thrill of discovery—inviting visitors to see Vancouver Island from an entirely new perspective.
Working with Cat, Ryan, Candace, and the entire brand team has been an incredible experience. Their unmatched sense of urgency and commitment to delivering high-quality work is truly exceptional. Having spent over 20 years in marketing, I can confidently say this team operates at the very top of their game. ”
— Ian Wish, Director of Marketing—Malahat Skywalk
