Cheam Source For Sports
Building brick by brick & mortar in the Amazonian Age.
Business and Marketing Strategy, Social Ads, Event Activations, Email Marketing, Video Production.
Faced with declining sales due to the rise of e-commerce and big box stores, Cheam Source for Sports, a longstanding locally owned brick-and-mortar sporting goods store in Chilliwack, British Columbia, partnered with One Yellow Tree to revitalize its business.
We centred their identity around the crucial aspect of product fit, essential for athletic performance, and introduced a 'fit guarantee' to encourage in-store shopping (rather than online purchasing).
This durable strategy differentiated Cheam Sports and brought customers back through their doors.
Challenge
How does a brick-and-mortar sporting goods store survive in a world of world of next-day-shipping?
Success
2023 was the highest sales in the company's 50+ year history.
Where Fit Rules the Game
Cheam Sports has built its reputation on a fanatical commitment to perfect-fit equipment.
Our “It’s In The Fit” campaign and the development of their “Fit Guarantee” took center stage, reminding athletes that comfort, control, and confidence all start with gear that fits them perfectly—something online and big-box retailers just can’t match.
Where Athletes Find Their Edge
The difference at Cheam Sports isn’t just the gear on the racks—it’s the experience of finding equipment that feels like an extension of yourself.
Our partnership highlighted Cheam’s unwavering commitment to perfect fit, turning ordinary sports shoppers into confident athletes.
By championing personalized service over one-size-fits-all solutions, we helped Cheam stand out in a crowded market, reminding the local community that sometimes, the best way to move forward is to focus on what fits you perfectly.
Leading metrics? I want ROAS ”
— Eric Ferris
