ANU Fertility
The Birth of Canada's Strongest Surrogacy Support Network.
Logo Creation, USP Creation, Website Development, Video Production, Social Ads, Google Ads, Campaign Funnels, Business Mentoring
ANU Fertility has trusted OYT as their 'go-to' marketing team since 2012
For more than 15 years, ANU Fertility has been at the forefront of surrogacy and egg donation, helping families across Canada realize their dreams. Faced with a growing demand for surrogates and egg donors, ANU partnered with One Yellow Tree to refine its message, enhance its digital presence, and increase recruitment.
From creating a highly impactful USP to developing innovative tools like their reimbursement calculator, One Yellow Tree’s campaigns emphasized ANU’s unparalleled support network and helped build a trusted reputation in the fertility community.
Challenge
The ratio of parents in need to surrogates is 1000:1
Success
Created the USP 'Canada's Strongest Surrogacy Support Network', providing clear brand direction and cohesiveness.
Seeing a person become a parent, the moment they become a parent, and the moment they feel a love like they will never feel for any other being...that is the most rewarding part. ”
— Monique, 5-time ANU Surrogate Mother
Where Families Are Born
Our work with ANU Fertility went far beyond creating typical marketing materials. As a leader in surrogacy and fertility services, ANU needed a brand presence that conveyed trust, empathy, and expertise—all while navigating a deeply personal life stage for their clients. We developed a holistic brand strategy rooted in genuine storytelling, compelling visuals, and community-driven messaging.
The result? A cohesive brand experience and messaging that resonate with prospective surrogates and egg donors, helping maintain a steady flow of leads for hopeful parents
