On-Page SEO refers to code and settings you apply on the website itself so that it is optimized for the highest possible search engine rank ratings. The most important On-Page SEO tips are:
Optimized titles and descriptions. High-quality, concise copy that makes use of important keywords without being too clumsy about it.
Proper URL Structures. A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans.
User-friendly site navigation (breadcrumbs, user sitemaps).
Optimized internal links. On an individual page, search engines need to see content in order to list pages in their keyword–based indices. They also need to have access to a crawlable, link structure – a structure (organizational tree) that lets webpage spiders browse the pathways of a website to find all of the pages on a website. If the website structure hides pages or buries them in ways the search engine cannot access them, then all of that page’s SEO won’t matter because the search engine doesn’t know the hidden pages even exist.
Text Formatting. The way you format text throughout your website is picked up by search engines. If you bold or italic text or use heading tags, the search engines know that these words are more important than others. Bold, underline or italicize keywords only once per web page because if you use the formatting too often, search engines may penalize you.
Image optimization (image size, proper image names, use of ALT tag).
User-friendly 404 pages (ERROR: Page not found). Never settle for the default 404 page. Replace it with a custom 404 page that is polite, illuminating, and most of all, helpful.
Fast loading pages.
Top-quality, fresh content (This is always the most important SEO factor!).
External links (no broken links).
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