Analytics = Accountability.
Off-page SEO includes techniques used to improve the position of a website in the search engine results page (SERP). Often associated with link building, Off-Page SEO involves website promotion methods beyond the website’s design, for the purpose of ranking a website higher in search engine results.
Off-Page SEO refers to activities outside the boundaries of the webpage. The most important are:
- Link Building
- Social Media
- Social bookmarking
Off-Page SEO prominence provides a good indication of how the world (other websites and users) perceive a particular website. A website that is particularly useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users. It’s the accumulation of these external references to the website that lends it credibility that’s recognized by search engines.
Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are links from an external source to a website or web page. These links are important in determining the popularity (or importance) of your Web site. Those sites with prolific publications of expertise are more likely to accumulate backlinks.
A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. There are many services that can centralize the task of distributing your newsworthy announcement to the media. For SEO purposes, if a press release, containing a link to your website, is picked up by thousands of news media websites, that will create a lot of backlinks to your website which should be recognized by search engines as enhanced credibility, resulting in a higher ranking from searches. Press releases are a way of generating a lot of backlinks quickly. The downside is that many of the links created may be buried in places rarely accessed and the backlinks all come from duplicate content and are, therefore, deemed less valuable.[/fusion_text][fusion_text]One Yellow Tree is a marketing company, and we’ve been around for a while. Our job is to help grow your business, cultivate lasting relationships with your current and potential customers and communicate your business strengths to the world. It just so happens that these days, most marketing is done online. We combine research, planning, consistency, cohesive deployment, diligent measurement and refinement.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”20″ padding_bottom=”0px” padding_left=”” padding_right=”” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]