Content Marketing offers relevance and value built in.
Useful content should be at the core of your marketing plan. Consumers have largely shut out old-school marketing methods. They skip television commercials using a DVR, ignore magazine advertising and have become so adept at online browsing that they can absorb online information without noticing banners or buttons, thus making those things irrelevant. Smart marketers understand that traditional marketing is becoming less and less effective and that there has to be a better way. Enter content marketing. Content marketing is a strategic marketing approach based on creating and distributing valuable, relevant, and consistent content that attracts and retains a clearly-defined audience which, ultimately, drives profitable customer action.