[fusion_builder_container background_color=”no” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”0px” padding_bottom=”0px” padding_left=”0px” padding_right=”0px” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][fusion_builder_row][fusion_builder_column type=”1_1″ last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” hover_type=”none” link=”” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ animation_offset=”” class=”” id=””][fusion_text]The secrets of success lie in establishing a careful strategy for social media, effectively and efficiently managing long email and contact lists, and keeping a keen eye on your business’ analytics. We offer services to help boost customer feedback, reaction, and generate revenue. AdWords, SEO, PPC, and analytics are all vital to establishing a solid foundation for any marketing or business strategy. 

Inbound Marketing is the process of ‘Pulling In’ people to your marketing messages and content instead of ‘Pushing Out’ through buying media ads, email lists and leads. Companies have found that Inbound Marketing is more successful in the conversion process of ‘Stranger’ to ‘Visitor’ to ‘Lead’ to ‘Customer’ to ’Promoter’. Through finely-tuned, end-to-end control and monitoring of marketing message steps, they are able to nurture individual relationship-building along a known path of conversion, instead of pushing marketing messages ‘shotgun-style’ to whomever they can find. Inbound Marketing focuses on creating quality content that pulls people toward your company and products, where they naturally want to be. The process of publishing content with your customer’s interests in mind attracts inbound traffic, that you can then convert, close, and delight over time.

 

Inbound Marketing is the process of ‘Pulling In’ people to your marketing messages and content instead of ‘Pushing Out’ through buying media ads, email lists and leads. Companies have found that Inbound Marketing is more successful in the conversion process of ‘Stranger’ to ‘Visitor’ to ‘Lead’ to ‘Customer’ to ’Promoter’. Through finely-tuned, end-to-end control and monitoring of marketing message steps, they are able to nurture individual relationship-building along a known path of conversion, instead of pushing marketing messages ‘shotgun-style’ to whomever they can find. Inbound Marketing focuses on creating quality content that pulls people toward your company and products, where they naturally want to be. The process of publishing content with your customer’s interests in mind attracts inbound traffic, that you can then convert, close, and delight over time.

 

The Inbound Marketing conversion steps are: Attract, Convert, Close and Delight:

  • Attract Strangers with interesting blogs, search keywords and social media engagement.
  • Convert Visitors to Leads by presenting product information and relevant benefits, then; calls-to-action, contact forms and landing pages containing register, sign up and subscribe opportunities.
  • Close The Sale with Leads using Customer Relationship Management (CRM) systems that present relevant information to better engage with prospects across every channel. By loop-monitoring, you can find out which marketing efforts are bringing in the best Leads and the conversion rates of turning them into paying customers. Then, Marketing Automation using; email tracking, lead nurturing and followup can respond to leads that download a newsletter, subscribe to a newsfeed, follow you on twitter or visit certain pages on your website design in ways customized to the interests of the particular lead.
  • Delight Customers into becoming Company & Product Promoters by continuously engaging them with new content that up-sells them from ‘Likers’ to ’Lovers’. To Delight Customers, use surveys, customized calls-to-actions, tailored text and split-testing to gauge effectiveness. Perform social monitoring to learn more about customer’s questions, comments, likes and dislikes and then respond with custom responses and new content. Perform split-testing experiments that compare standard responses of existing messages to responses of experimental messages. This helps determine if changes to forms, calls-to-action and webpage redesigns would help or hinder customer engagement.
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ADWORDS, SEO & PPC

SEOandPPC

Do you know who wants to dine out? People who are looking for a restaurant near them typically turn to their favorite search engine. Let’s face it, “Googling” is probably in the dictionary by now. With our Chilliwack AdWords Management, Chilliwack Search Engine Optimization and PPC services, you get to find out what your customers are searching. Find out how your getting found (or not found) and take advantage of that knowledge by ensuring you’re found more often. Increase your visibility and increase your profits. 82% of consumers use search engines to find a local business. One Yellow Tree enhances your local search results to get your company noticed by local consumers trying to find your products and services. It’s not spying, it’s analytics.

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Social Media

Social Media Marketing Chilliwack

Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom. The post and pray method is as dead as your AoL account. So stop, take a breath, and let us handle the social media.

When building business assets, social media management has become one of the most effective forms of planting a perpetually-blooming referral tree. Nothing influences people more than a recommendation from a trusted friend. But to get there, it takes a little more than consistent positing. Social media requires strategy and analytics just as any marketing strategy does. Let us find out when, what, and how to use your social media and online networks. Get ready for the online buzz; it’s a click away.

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Email & Content Marketing

Email and Content Marketing Chilliwack

We create, manage and monetize print, video, digital, social and mobile content. Content that grows audiences, generates revenue, and grows channels into valuable owned-media assets. Let us help you manage email campaigns, and content marketing. Useful content should be at the core of your marketing plan. Consumers have largely shut out old-school marketing methods. They skip television commercials using a DVR, ignore magazine advertising and have become so adept at online browsing that they can absorb online information without noticing banners or buttons, thus making those things irrelevant. Smart marketers understand that traditional marketing is becoming less and less effective and that there has to be a better way.

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Analytics

analytics

If done properly, marketing is an investment – not an expense. To maximize ROI we carefully study many campaign metrics and analytics, constantly refining strategy to optimize results. Marketing strategy and campaigns should garner a reaction from your clientele base, and generate revenue. We can help define and recognize your audience by how they react to your brand and what they do online. From there, watch how strategic maneuvering in marketing and business management can help give your business a leg up in the industry – it’s almost like magic, except it’s not.

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