2019 Cost &
Pricing Guide

For Your Business Website

Our goal with this guide is to educate and empower you with reliable and honest information about the costs associated with online marketing.

Do you have more questions beyond cost? Would you like to know more about our tactics around building a strategy driven business website?

Check out our FREE eBook, How To Build A Business Website in .

Table of Contents

This cost & pricing guide is going to provide you with enough information to write a preliminary budget for marketing your business online.

  • A Business Website: Some Things To Consider
  • Comparisons: Basic Bay, Blue Ocean, and DIY “Bathtub” Builds
  • Cost of Ownership For Each Web Build
  • Expectations From You

5 Fixed and Ongoing Costs
of a Strategy Driven Business Website

There are a number of things to keep in mind when researching the cost of a strategy-driven business website:

  1. The initial purchase price of the site
  2. The lifetime cost of ownership associated with the website
    • Hosting
    • Domain registration/renewal, etc.
    • SSL certificate renewal
  3. Imagery (custom vs. stock photos)
  4. Security
    • What happens if your website gets hacked?
    • How can you avoid being hacked in the first place?
  5. Search Engine Optimization (SEO)

Think of the internet as a giant beach and your site is a tiny grain of sand. The purpose of the strategy is to blow that grain of sand up into a boulder and spray paint that rock fluorescent pink so everyone can see it!

First, let’s take a look at the initial cost of a Basic site build, a Blue Ocean build and a DIY build so we’ll know how to budget for each.

Cost Comparison of 3
Different Business Websites:

The Basic Bay Build, The Blue Ocean Build, and The DIY “Bathtub” Build

The Basic Build “Bay”

Our Basic Bay Build package at OYT consists of the following:

  • Basic Strategy & Planning (FREE)
  • Customer Avatar
  • USP
  • 30-Second Sales Pitch (FREE)
  • Homepage (3-4 sections)
  • All Services (4-6 sections)
  • Contact Page
  • Thank-you Page
  • SEO

Basic Bay Build packages can vary significantly from company to company, so make sure you ask about what is included in your web build.

It’s shocking how often a company’s basic package doesn’t include Strategy, USP, Customer Avatar or even maintenance.

Check out our 10 Point Website Audit to learn more about what should be included in your basic web build.

Remember to consider other details like web hosting, SEO and warranties.

To save money, lots of small business owners decide to handle parts of the project themselves, including writing copy for the page, sourcing pictures and writing headlines.

You can save a lot of money doing this on your own.

As a general rule, to find the average price of a basic business website of this variety, take the number of pages on the site (homepage, services pages, and about page) and times it by $975.

***A tonne of work goes into the homepage vs a about page so don’t be alarmed by a rule of thumb $975 per page average. Site costs are a function of complexity and cost, the more complex, the greater the cost. Check out this graph which helps define cost/complexity.

For example, a 4-page Basic Bay Build for a personal trainer might cost around $3,900. (Here is what goes into it).

Businesses can spend another $100-$25,000 a year on hosting, SEO and digital advertising.

What is a Blue Ocean Build? This is our term for a content marketing package. This package includes everything in a Basic Bay Build as well as a comprehensive content marketing strategy.

What is Content Marketing? In layman’s terms this is the process of “building your brand”. In other words, it is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. This content includes regular blog publishing, videos, mega-guides and more.

The Custom Build “Blue Ocean”

Our Blue Ocean Build package at OYT consists of the following:

  • Strategy & Planning
  • Customer Avatar
  • USP
  • 30-Second Sales Pitch
  • Strategy Roadmap–Dynamic
  • Strategy & Planning; define customer persona(s), define market opportunity (GTM), identify competition (SWOT), solutions
  • Design – UI
  • Design – UX
  • Homepage (3-4+ sections)
  • All Services (4-6+ sections)
  • Content Marketing (20+ pages of content)
  • Lead Magnets
  • Autoresponder
  • Reputation Management
  • Custom Content
  • Copywriting
  • Graphic Design
  • Logo
  • Infographics
  • PPC
  • SEO

Functionality is the overwhelming advantage to a blue ocean business website.

A great website powered by great strategy should:

  • Identify qualified customers
  • Build a direct channel between your business and the customer
  • Spur them to take a direct action (i.e. to buy!)

Many business owners find it more efficient (and more expedient) to let someone else handle their web build—there tends to be the benefit of peace of mind knowing one company is responsible for the entire project.

On average, a Blue Ocean web project costs $20,000-$75,000 depending on the amount of content you plan on publishing.

Projects that include animation, microinteractions, regular posting, video and mega-guides will cost much more than a Basic Bay Build.

For more information on the Blue Ocean Build, check out our Blue Ocean Business Website Mega-guide as well as our 10-Point Website Audit.

Or get a quick quote with our Blue Ocean calculator.

The DIY Build “Bathtub”

For further comparison, here are a few quick tips on building your own business website.

With services like Wix and Squarespace, building your own website has never been easier.

A DIY build should include:

  • Homepage
  • Services/Product Page(s)
  • About Page and Contact Page
  • Domain and hosting

A DIY web build consists of two things: the design platform and you.

The distinct advantage to building your website is the cost you’ll save doing it yourself. On average, most people will save between $3,900-$6,000 depending on the size of the site.

A couple of factors determine the price of a business website. After buying your domain which is about $200 per year, the average hosting fee for a site like Wix is $15 a month.

Of course, the other significant cost for a DIY page is time. The quality of the site is going to be directly proportional to the time you’re willing to spend putting it together.

The internet is full of available resources to teach you how to build your business website for less than $500 a year. However, the vast majority of business owners prefer to leave the site build to professional developers.

The Cost of Ownership
for a Business Website

Over time, owning and operating a business will incur costs. Let’s take a look at the cost of owning a business site over course of ten years.

Basic Bay Blue Ocean DIY “Bathtub”
Domain & Hosting
Redesign (once every 3.5 years)
Monthly content publishing

Expectations From You

If you decide partner with us to build your website there are a couple of things we’ll need from you in order to make the partnership a success.

Prepare to Dig

Whether we’re doing strategy or just need photos for your about page, we may need you to dig into your vast reservoir of knowledge about your business. You are the expert and we’ll need you on-board to pass this information onto our development team.

Prepare to Spend Some Time

Since you are the subject matter expert it is essential that you set aside time so we can collect information about your business for the website. For a blue ocean build these includes roughly 3-5 hours on strategy and another 10-15 hours and for a Basic Bay Build the time is around 3-5 hours.

Time Input For Business Websites

Basic Bay Blue Ocean DIY “Bathtub”
3-5 hours 10-15 hours 30-35+ hours

Why Does a Website Need A Strategy?

What Is A Strategy? It’s a Blueprint

First, we assess your presence on the web. Where are you succeeding? Where are you misfiring?

We’ll work with you to help identify problems and create tailor-made solutions that will not only drive traffic to your site but deliver qualified leads to your door.

What Is A Qualified Lead? It’s a Paying Customer

In order to deliver qualified leads, we need to get to know your customer base and see who we’re missing. Is there any low-hanging fruit hiding in plain sight?

Is there an emerging customer segment that is ripe for the picking?

What Is Strategy Driven Website? It’s a Salesforce

Just like anything in life, your website needs a purpose. A dynamic, strategy-driven website finds and selects the right customer segments for your growing business.

It drives deep into the heart of your market and targets high-value leads that convert into real-life paying customers.

It’s like having your own personal sales division.

What Is OYT’s Production Formula? Strategy + Website = Customers

Customers Don’t Come To Your Website, They Come From Your Website

So what does that mean?

If you’re a storefront business getting lots of foot traffic, but nobody’s buying, you might as well be closed.

When we say customers come from your websites, it means, with a strategy driven website, high-value, qualified customers are individually nurtured and directed to your business.

Back to that storefront analogy.

If you’re a storefront, that means, paying customers, looking to buy your product are walking into your business and they’re ready to buy.

What is a digital marketing strategy? It is the roadmap behind the digital side of your business. Think of your digital business like a rally-car race, there are a lot of bumps and turns and you really need a map to help navigate to the finish line. You also need a pretty good car if you want to compete. Learn more…check out buyers guide

So think of strategy like this, it’s the map your given BEFORE the race that shows you where to go.

For more information about our digital strategy, go here…

The Economic Benefits
of a Business Website

In reality, every business today is an internet business. The internet has helped small and medium-sized businesses grow and compete on a global scale with tools such as ecommerce, online payment platforms and sophisticated shipment tracking systems.

Of course, there is also the digital marketing and advertising potential of the internet that levels the playing field between mom-n-pop shops and multinational companies.

It Pays To Own
Your Business Website

The first benefit to owning your own website is—owning your website. The upside to owning your own website:

  • Custom build helps drive revenue
  • Built with current best practices in mind
  • Not hosted on a proprietary platform
  • Data can’t be exported

Businesses That Use
The Internet Grow 2X As Fast

Research shows that businesses that take full advantage of the internet “create twice as many jobs, grow twice as fast, and get twice as much of their revenues from exports abroad as compared to those that do not do so.” (Read the report here)

Increase Engagement, Increase Growth

Another recent study shows that business with high engagement levels tend to grow faster (45% annual growth) than those with lower digital engagement (12% annual growth). (Read the full report here)

Digital Advertising Boosts
Small Business Earnings

The business benefits of online advertising is huge. Targeted ads have a unique effect and help make them more effective than traditional advertising.

Why a Business Website is Still Important

While 90% of small businesses have a social media page, 50% still don’t have a website. While social media is great, you don’t actually own your page. That is one a few reasons why you still want a website for your business.

  • You are the sole owner of your site
  • SEO is still important – when people search, can you be found?
  • Differentiate between you and the competition
  • A hub for all your digital activity (email, video, social media, etc.)

What We DON’T Do

01

We don’t launch a product until you are 100% satisfied.

02

We don’t leave you floating in space without a lifeline. We have a support system for you – [email protected] for jobs like site update of images – you submit your request and it gets done within a day or two. You can always call the office if you have an urgent need – we’re open Mon – Fri 8am-5pm. Lastly, you’ve always got your sales reps phone number (wink wink).

03

We don’t give out fluffy jargony monthly reports. We create a report that is customized to you and your expectations. Some of our customers request a audio file of all of their phone calls from their website or digital ads (for the month) to review what those customers purchased.

04

We don’t fall behind technology – we know Gutenberg is coming (we’re ready), We know that video will be left standing after A.I. re-tools how copy is searched, We know that PRINT MEDIA is on life support and TV is having a mid-life crisis and that the Illuminati are… we’ve said too much. We are prepared with the right solutions and not tin foil hats.