Project Description

PROJECT DETAILS

Full Service Marketing:

Discovery
Empathy Mapping
Web Design & SEO
Social Media Strategy
Social Media Management
Digital Contesting
Content Marketing
Graphic Design
Consultation
Ongoing Account Management

Empathy Mapping & Market Research

Empathy mapping and market research helped determine audience and give us an in-depth look at Prospera Valley GranFondo’s audience. From there we could begin the creative aspects of designing a website and voice for the brand.

Social Media & Content Marketing

Through managing social media channels and activity, creating and posting content according to strategy, we help West Coast Amusements stay active in their online community.

Strategy & Event Contesting

Driven by the marketing strategy, we used content marketing and social media channels to run and monitor contests to a large, active audience.

Website Design & Digital Marketing

Website design was inspired by the theme and audience determined by the empathy map, the colors of the logo swatches and product packaging, and pulled together by the voice of the copy. After a few tweaks and small revisions to layout, we launched a polished website that is responsive, findable, and easy to navigate.