Little Beast 2017-04-09T00:12:08+00:00

Project Description


Full Service Marketing:

Empathy Mapping
Market Research & Positioning
Logo Creation
Copy Writing
Web Design & SEO
Graphic Illustration & Design
Product Packaging & Design
Ongoing Account Management

It all started with a discovery meeting.

Through organic conversation we discussed Little Beast; their defining traits, their structure, their goals. We got to know their business.

Empathy Mapping & Market Research

Empathy mapping and market research helped determine audience and give us an in-depth look at Little Beast’s audience. From there we could begin the creative aspects of designing a logo and voice for the brand.

Graphic Illustration & Design

Illustrations were created as a means of introducing a new product to a fast-paced lifestyle. Education at a glance was essential.

Website Design & Digital Marketing

Website design was inspired by the theme and audience determined by the empathy map, the colors of the logo swatches and product packaging, and pulled together by the voice of the copy. After a few tweaks and small revisions to layout, we launched a polished website that is responsive, findable, and easy to navigate.